We at SOAR are always looking to add to our experience and knowledge. And we bet that you are too. Here are some of the books that have helped shape us.

Disclaimer, SOAR Sales and Marketing may earn a commission if you buy a copy from our link! As an Amazon Associate we earn from qualifying purchases. Click on the image to buy the book.

Unreasonable Hospitality by Will Guidara

Not only a great read, but essential for anyone who wants to WOW their customers by going the extra mile. If you are truly aspiring to be customer centric, you need this book. I read it on a weekend escape, so its not too long either!

Dare To Lead by Brené Brown

Today's leaders need EQ at least as much as IQ. Brené has spent a whole career exploring vulnerability and this book is one of a few that show you how to do it to. Filled with real-world examples of what she has learned and taught, you'll be a better human for reading it, we promise!

Rest Refocus Recharge by Dr. Greg Wells

We've been fortunate to know Dr. Wells for over 20 years. Expanding on his time as an elite swimmer, he has built a wealth of knowledge leading him to be a 5x bestselling author, accomplished public speaker and TV analyst at the Olympics. But you don't have to be at your physical peak to benefit from this book. Focusing hard is draining, and the quicker you can get back to optimal performance mode, the more successful you will be. Another book with great examples of what to do in seconds, minutes, hours or days, we have recommended this book and Dr. Wells often.